Trend and Dress Research :
Analyzed current fashion trends to guide the company's design and marketing strategies.
Focused on identifying emerging styles and consumer preferences that informed our product development process.
E-commerce and Shopify Management
Led the development of Stephany Style’s Shopify platform, from initial setup to ongoing management.
Implemented advanced features such as product collections, pop-ups, and quick checkout processes.
Ensured the website was optimized for both mobile and desktop users, enhancing user experience and accessibility.
Buying Process and Vendor Relations
Managed accounts with suppliers like Trendsi, navigating product selection and overseeing logistics.
Addressed challenges such as international shipping options and seasonal impacts on supply chains.
Assistant and IT support
Revamped Stephany Greene’s online portfolio, incorporating new branding elements and updating content.
Managed company emails and IT issues, providing solutions that maintained operational efficiency.
Social Media and Branding Strategy
Developed a comprehensive social media calendar and executed branding strategies across multiple platforms.
Created a brand style guide, which became a crucial tool for maintaining brand consistency across all marketing materials.
Produced promotional GIFs and social media ads, driving engagement and fostering a cohesive brand narrative.
Conclusion
My internship at Stephany Greene Consulting was a transformative experience that equipped me with a diverse set of skills applicable to art direction, branding, and digital marketing within the fashion sector. The projects displayed here highlight my ability to seamlessly integrate creative vision with strategic business solutions, preparing me for advanced roles in fashion merchandising and beyond.